TV OLED SONY XR-77A80K

4K OLED

Whatever content you're watching, you'll be able to see it in up to 4K resolution thanks to our unique Cognitive Processor XR™. You'll also enjoy superior contrast on our new OLED screen, expertly driven by our unique technology, delivering realistic depth and pure blacks in every scene.

Cognitive Processor XR™

Take picture and sound to the next level with Cognitive Processor XR™. Our revolutionary processor in Sony BRAVIA XR™ TVs reproduces content as people see and hear it, delivering a stunningly realistic experience. It understands how the human eye focuses, cross-analyzes images to deliver realistic depth, excellent contrast and wonderfully vibrant colors.

XR OLED Contrast Pro

XR OLED Contrast Pro boosts color and contrast in bright areas for ultra-realistic images with perfectly pure blacks and maximum brightness. With a temperature sensor [1] and a high-brightness panel [2], this OLED TV uses our Cognitive Processor XR™ to detect screen temperature and precisely control lighting so that pixels in bright areas light up at the same time.

XR Triluminos Pro

Thanks to the Cognitive Processor XR™, XR Triluminos Pro allows the A80K to access more than a billion colors and reproduce each color with subtle differences, just as seen in the real world. Together with a wide color gamut panel and human behavior oriented processor, it is able to depict all color saturation, hue and brightness, displaying natural tones in maximum detail.

XR HDR Remaster

Using XR HDR Remaster technology, this TV detects every object on the screen, analyzes its color and adjusts contrast for even more realistic images. Object-based processing with BRAVIA XR takes a whole new level of precision by adjusting hue, saturation, brightness, motion vector, bandwidth and more. This allows you to get incredibly realistic scenes that have more depth, clear textures and natural colors.

XR 4K Upscaling

Thanks to the XR 4K Upscaling technology, the image quality will approach 4K regardless of the content or source. Our Cognitive Processor XR™ technology accesses large amounts of data, intelligently restoring lost textures and details for the most realistic images.

4K XR Super Resolution

XR Super Resolution technology detects individual objects in the image and reproduces truly realistic textures on the screen. Our BRAVIA XR processor precisely analyzes and processes data to render images with 4K resolution four times that of Full HD, enriching scenes with lifelike detail and texture.

4K XR Smoothing

XR Smoothing technology creates smooth, natural 4K images and eliminates image segmentation that can occur on other TVs. Scenes are rendered in thousands of shades, hues and gradations, looking just like the real thing.

XR OLED Motion

Powered by our Cognitive Processor XR™, XR OLED Motion technology eliminates blur by identifying and cross-analyzing key visual elements in successive frames. This is how additional frames are created and inserted between the original frames to ensure smooth and clear action, even in fast-moving scenes.

Beautiful colors from every possible angle

Now you can watch the TV as comfortably from the sides as from the center. Our self-luminous OLED panel keeps colors consistent and true to whatever you're watching.

4K format with a frame rate of 120 frames per second

BRAVIA will help you gain an edge over your competitors. Thanks to the HDMI 2.1 interface, you can get a frame rate of up to 120 frames per second in compatible games, so you can take on the challenge of shooting, sports and other games that require high-performance technology and instant response. Plus, you'll enjoy ultra-smooth gaming graphics with reduced input lag of 8.5ms with 4K resolution and 120fps frame rate, as well as a dedicated game mode.

Automatic mode of data transmission with negligible delay

Thanks to HDMI 2.1 low-latency auto mode, the BRAVIA TV recognizes when a console is connected and turned on, and automatically switches to low-latency mode. You'll enjoy smoother, more responsive gameplay — especially important in intense, fast-moving games.

Variable refresh rate

Thanks to the variable refresh rate HDMI 2.1, BRAVIA TVs eliminate hangs and image breaks on the screen. This TV dynamically adjusts the display's refresh rate to match the changing frame rate of the gaming device, ensuring a smoother gaming experience.

Automatic HDR tone mapping

With automatic HDR tone mapping, HDR settings will be instantly optimized during the initial setup of the PS5™ console. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. Thus, even in scenes with strong contrast, you will see the most important details and colors in the brightest and darkest parts of the screen.

Automatic picture mode depending on the genre

BRAVIA TV automatically switches to gaming mode to minimize input lag and make operation more responsive. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on image processing in more expressive scenes.

Acoustic Surface Audio+

Sound is heard directly from the screen thanks to Acoustic Surface Audio＋™. Three actuators behind the TV vibrate to produce sound synchronized with the image. Two actuators on the sides enhance the high-frequency sound, ensuring clear and natural dialogues. The left and right woofers will deliver powerful bass for an immersive sound experience at home.

3D Surround Upscaling

With BRAVIA XR™, surround sound technology is used in the playback of every content. XR Surround creates virtual surround and vertical surround sound using only your TV speakers, so you can enjoy 3D audio without installing ceiling or vertical speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom 2

Listen to dialogues without turning up the volume on your TV. Even when speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and makes it clearer.

Acoustic Center Sync

When you connect your BRAVIA XR TV to a Sony soundbar, the soundbar boosts the center speaker channel for clearer, fuller vocals. As a result, the sound matches exactly what's happening on the screen for an immersive experience.

360 degree surround sound feature support

Customize Dolby Atmos® sound by connecting our SRS-NS7 portable speaker to your BRAVIA XR™ TV for immersive surround sound. A 360-degree surround sound function is also available when using some Sony headphones, thanks to the WLA-NS7 wireless transmitter (sold separately).

Bluetooth connectivity

Connect Bluetooth® compatible devices to your TV for wireless access to entertainment. Pair the Bluetooth headphones with your BRAVIA TV and you can enjoy TV shows and music in your favorite place without any interference or interruptions.

Optimization according to environmental conditions

Make yourself more comfortable and indulge in the incredible viewing pleasure. Our unique optimization technology with a light sensor automatically adjusts picture and sound according to environmental conditions.

Light sensor

In conventional TVs, the brightness remains constant regardless of the room lighting, so images tend to be too dark or too bright. This TV includes a light sensor that optimizes picture brightness according to room conditions, increasing brightness in bright rooms and decreasing it in dark rooms for ideal viewing conditions.

Acoustic automatic calibration

This TV detects your location, no matter where you are in the room, and optimizes the sound so you can enjoy the same sound as when you are sitting in front of the TV. The room environment can change the sound. For example, curtains absorb sound, while objects in front of the TV can interfere with the flow of sound, reducing sound quality. This TV detects obstacles and plays sound optimized for the room.

Works with BRAVIA CAM

Connect your BRAVIA XR TV to the BRAVIA CAM (sold separately) and fully immerse yourself in what's happening on the screen. BRAVIA CAM recognizes your location and distance from the TV, so it adjusts sound and picture settings accordingly. With BRAVIA CAM, you can enjoy new TV viewing options such as gesture control, video chat and many more.

Google TV

Browse over 700,000 movies and series on your streaming services, collected and organized by topic and genre based on your interests.

Voice search

Find your favorite content faster than ever with the power of your voice. With voice search, there's no need for complicated navigation or tedious typing - just ask.

Supports Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio directly from your iPhone, iPad, or Mac to your TV. Watch movies and entertainment on the big screen from the Apple TV app, your favorite apps, or even Safari. Show your photos to all the guests in the room.

Built-in Chromecast technology

Instantly broadcast the image to your TV from your phone, tablet or laptop. With built-in Chromecast technology, you can cast your favorite movies, shows, apps, games and more directly to your TV.

Easy to clean

The smooth surface of the remote control with recessed buttons and a special polyurethane coating can be easily cleaned and kept clean.

Smart remote control

All connected devices can be controlled with our smart remote. Thanks to a special button, you can instantly access video-on-demand services that provide entertainment programs and movies on demand.

The stand can be placed in 3 positions

The 3-position stand allows you to mount the TV in a standard setting to focus more on the picture, a narrow setting for small shelves, or a soundbar setting for perfect placement of your sound system.

Metallic flat surface

The sleek metal frame of the TV is very narrow, so your eyes are drawn to the image on the screen and not to what's around it.

Living Décor

Our Living Decor feature turns your TV into an integral part of your living space: set artwork, personal photos, screensaver themes or a clock on the screen.

Dolby Vision® and Dolby Atmos®

Enjoy cinema effects at home. Dolby Vision® technology brings scenes to life, while Dolby Atmos® fills the room with immersive surround sound.

Creator calibration mode

On BRAVIA XR TVs, Creator calibration mode can optimize picture settings when watching Netflix and BRAVIA CORE content. Netflix's adaptive calibration mode allows you to further optimize your Netflix viewing experience according to room lighting conditions, so you can enjoy Netflix content in premium studio quality, exactly as the content creator intended.

• AC Power cord
• Batteries
• Instructions for use
• Quick Setup Assistant
• Remote control with voice control
• Table stand