SONY

TV UHD LED SONY XR-55X90L

Name: TV UHD LED SONY XR-55X90L
Brand: SONY
SKU: 100568
Price: 1199.0 EUR
Availability: InStock

€1.199,00 EUR

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General information

Amazing brightness. Sharp contrast.

Bright. Bright. Clear. Enjoy breathtakingly beautiful images with lifelike depth on our Full Array LED screen powered by the XR™ Cognitive Processor.

Enhanced contrast. Increased depth.

XR Contrast Enhancer precisely balances the lighting on the screen by adjusting the brightness in the brightest areas of the flash and the darkest areas of the shadows. Maximum brightness is higher than ever, providing excellent depth and detail.

Harmonized sound. Synchronized images.

No matter what you're watching, the XR™ cognitive processor produces sound that perfectly matches the action.

Time to play. Become unbeatable.

Our BRAVIA XR™ TVs reproduce the stunning graphics and soundscapes of today's games. Do you want more? Pair with a PlayStation®️5 console to fully immerse yourself in the game's atmosphere.

Fine design. Metal construction.

Elegant, sleek and sophisticated. But the real beauty of this TV is how you can focus on what matters most - the picture.

Expanded color range, now you see every shade and shade

More than a billion colors, sorry for the tiny differences that exist in the real world. Thanks to the cognitive processor XR™, our Full Array LED screen with “XR Triluminos Pro™” technology shows natural shades in every detail.

Everything is displayed in quality upscaled to almost 4K resolution

Whatever the source, the image quality is upscaled to almost 4K. The XR 4K Upscaling feature uses a large database to intelligently reproduce lost texture and detail.

Smart motion processing to keep fast-moving scenes smooth

By analyzing motion in multiple frames, the XR™ cognitive processor with “XR Motion Clarity™” technology ensures that fast-paced sports competitions and dynamic movie scenes are always fluid, vivid and clear.

Studio quality entertainment as intended by the creator

With Creator Calibrated modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director's vision. Because it's "Calman Ready" certified, creators can even calibrate it professionally for studio editing.

Watch Netflix shows in studio quality, automatically optimized

Netflix's Adaptive Calibration mode works with the BRAVIA XR's ambient lighting optimization, adjusting the picture brightness of your favorite Netflix shows according to the lighting in the room.

Image optimization for all your favorite content

Thanks to the BRAVIA CORE™ calibration mode, all movies, including those using “IMAX Enhanced™”, are automatically adjusted to the optimal picture settings for a great impression when watching movies at home.

Each image is optimized for your location in the room

BRAVIA CAM™ detects your distance to the TV, then adjusts the brightness to optimize picture quality based on your position in the room.

What is heard corresponds to what is seen

Thanks to “Acoustic Multi-Audio™”, it feels as if the sound is coming from the right place on the screen, exactly matching what you see. The sound is much more realistic than in conventional TVs, where the sound is heard from the bottom of the screen.

All entertainment is transformed into 3D immersive sound

"XR Surround" creates virtual surround sound using only the TV's own speakers, so you can enjoy 3D sound without installing ceiling or vertical speakers. Our BRAVIA XR™ TVs are also Dolby Atmos® compatible.

A clear voice. Accurate dialogue.

Voice Zoom 2™ detects voices, analyzes them and makes them clearer. Thanks to the advanced filter, environmental elements are drowned out, so you can hear even quiet dialogue clearly on the TV.

360 degree surround sound personaliser

Customize the experience of Dolby Atmos® by pairing our SRS-NS7 wearable speaker with BRAVIA XR™ for surround sound. With some Sony headphones, you can get a 360-degree surround sound simulation.

Acoustic Center Sync technology

With Acoustic Center Sync technology, you can turn a compatible BRAVIA™ TV and soundbar into a center speaker. By achieving an exact match between what you see and what you hear, you can immerse yourself even more in your home entertainment experience.

Automatic HDR tone mapping

The Auto HDR Tone Mapping feature instantly optimizes HDR settings during the initial setup of your PS5™. Even in a dark shadow or a bright area, you will see the finest details and true colors.

Automatic picture mode depending on the genre

BRAVIA XR™ automatically switches to game mode with PS5™ to minimize lag and maximize responsiveness. It switches back to standard mode when you watch movies to display more vivid scenes.

All game settings in one place

Never before has it been so easy to fine-tune game status, settings, and help features. Everything important is at hand, providing simple and convenient use.

Bring the cinema experience into your home, enjoy the included movies on your BRAVIA TV

Instantly rate the most popular movies right now. With BRAVIA CORE™, you can receive up to 10 movies and stream them for up to 24 months. Our exclusive movie service with 'Pure Stream™' and 'IMAX® Enhanced' delivers great picture and crisp sound.

Tell me what you want to watch

Find your favorite show faster with voice search. Jump to a show or movie instantly by just saying the title, or use a voice search like 'find action movies'. Press the voice key on the remote control to start.

Manage your smart home with Google

Create the perfect viewing environment with your voice. Control your smart home devices from anywhere in your home. Adjust room temperature, lighting, see who's at the front door, and more.

Chromecast built-in™

Stream from your device. Easily play movies, shows, photos and more on your TV from your phone.

Compatible with Apple AirPlay

Easily stream content from your iPhone, iPad or Mac to your TV. Watch movies from apps or Safari. Show your photos to friends in the room.

Easy to wipe, always clean

No more worries about dirt and dust. Thanks to the smooth surface with lower keys and a special polyurethane coating, the remote control can be easily wiped and kept clean. All keys have a special antibacterial coating.

Control all your devices with one smart remote control

As easy as pressing one key. All connected devices can be controlled with our smart remote. Thanks to a special button, you can instantly access video-on-demand services that provide entertainment programs and movies on demand.

Prestigious tripod with three positions - stylish and versatile

The three-position stand allows you to mount the TV in a standard setting to focus on the picture, a narrow setting for small shelves, or a soundbar setting for perfect placement of your sound system.